Tuesday, July 21, 2009

de⋅ba⋅cle //

Nike has devoted alot of time and effort into the skate culture, starting in the late 80s. And today its paid off with them being at the for front of skateboarding; being a huge player, brand, and image for the sport. With their diverse team, they're finally releasing their first skate video, where it's drawing alot of attention.

Firstly, it will be the first video to be shot in all HD, which is keeping up with our High-Def times. But also, they're planning on releasing soley online, where its avaialbe to everyone. Anyone can watch it, at anytime. Which makes alot of sense, where its open to everyone, not just skateboarders and they're drawing in watchers whose never ridden on a skateboard ever. Clever.

Here's the trailer...

And here's sneak behind the scenes with some bonus footy.

When it drops, soon... its still in post-production. So look out for it.

Till later.


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