Friday, May 15, 2009

Pump Up, Air Out! //

It was bound to happen. For me to talk about shoes. So yeah.

The Reebok Pump: The shoe has been around since the early 90's and was popular back then. Big deal? Yes! Within the shoe was a pump, where it fitted the tongue so that cushions your foot, allowing for a better feel. Neat. Originally, the Pump was purely a basketball shoe, but with its success it streamed into other sports; football, tennis, and track.

Currently, Reebok re-released the Pump Court Victory II, one of Reebok's marquee Pump shoes, as a celebration of its 20th anniversary. These shoes were worn by tennis g
reat Michael Chang.



Anyway. I found this pair of the Victory II's and I thought that they're really clever. So Reebok teamed up with Alife (NYC clothing company) to create the "Ballout": a shoe that is fabricated by hand out of tennis ball felt. Only 48 pairs were made! Of this shoe, 2 other colorways were introduced; black and ice. Amazing!

Hopefully this is only one of many collaborations for the Pump...


So. Really that's all. Here's to another one. Till later.

-law

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