Monday, May 4, 2009

The Original House Party and Beggin'. //

So. I stumbled upon this video a few weeks ago, and thought it was a clever campaign by Adidas to celebrate their Original line. Basically its the Original house party; with appearances by Russell Simmons, Beckham, Missy, Jeezy, Kevin Garnett and other Adidas noticeables. But what got me the most about this ad was the song; very catchy, very upbeat, very cool. But what's the song?

Answer: Somewhat two fold: The song is Beggin' by Madcon. But that's actually a remake/cover of a 60's hit by The Four Seasons, with the song of the same title. I looked into Madcon a bit more, and they're a hip hop duo from Norway (of all places). Very well known in Europe, and slowly gaining popularity in North America. Their song Beggin' has been used for alot, and is one of their top singles. For me, I find them very comparable to Gnarls Barkley, with their blending of hip-hop, pop, jazz, funk, etc.

If you're looking for more Madcon, check out their myspace or download their 2nd LP, which features Beggin'. The ablum; So Dark the Con of Man.

But yeah. Enjoy it. More to come.


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