Monday, May 11, 2009

(RED) Awareness... //

Found this today, and I thought it should definitely be mentioned; Product (RED).

So yeah. The Product (RED) campaign has been around for a few years now and has been quite successful in creating awareness. But what is Product (RED)?

It was introduced by Bono (of U2) and Bobby Shriver (politician, attorney, journalist) to raise money and awareness for fighting AIDS, Tuberculosis and Malaria.

How the campaign works is that Product (RED) partners up with company, who then creates a product with the Product (RED) logo. In return, a percentage of the profits made from it would be given to the Global Fund.

It already has a very solid foundation of compani
es; Gap Clothing, Converse, Apple, Microsoft, Dell, American Express, Emporio Armani, Starbucks, and Hallmark.

Now. What caught my eye is that Girl Skateboards has joined the Product (RED) campaign. They've chosen to release special decks with limited edition artwork.

For me, its great to see that the campaign is still expanding and that companies are taking the initiative to create this awareness, regardless of their market.
Obviously its a great cause and it shouldn't be overlooked. I really hope that other companies pick up on it and support the cause.

So yeah. For more info check out the Product (RED) site.

But yeah. Anyway. Here's to another post! Till next...


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